What is the role of a design narrative?

The role of a design narrative is to tell the story behind the design choices and their impact on users. This narrative serves as a powerful communication tool that articulates the designer's vision, intentions, and the rationale behind specific decisions made during the design process. By weaving a narrative that connects the design elements to the users' needs and experiences, the designer can effectively convey how the space will function, feel, and resonate with its occupants.

The design narrative can encompass aspects such as the inspiration behind the design, how it relates to the surrounding environment, cultural influences, and the intended emotional response from users. This storytelling aspect enriches the overall context of a project, allowing stakeholders to understand not only the aesthetic and functional components but also the deeper meaning and purpose behind those choices.

This approach fosters engagement from clients, team members, and other stakeholders by creating an emotional connection to the design, illustrating the user experience, and reinforcing the relevance of the design decisions made throughout the project.