What is a "mood board" in design?

A mood board is an essential tool in the design process, particularly in fields such as interior design, fashion, and graphic design. It serves as a visual representation that conveys the overall aesthetic and emotional direction of a project. By compiling a collage of images, colors, textures, and materials, designers can effectively communicate their vision to clients and stakeholders.

This collaborative and visual approach allows both the designer and the client to align on concepts, themes, and inspirations before diving into the more technical aspects of a project. Mood boards help in exploring and articulating the desired atmosphere and style, making them an invaluable resource in the early stages of design development. This allows for open discussion and the possibility to make adjustments based on initial feedback without committing to specific choices too early in the process.